Positioning / Naming

BBW Aromatherapy Relaunch
BBW Aromatherapy Relaunch

2001 relaunch of Bath & Body Works Aromatherapy collection. Creative direction for change in positioning from 'new age', to 'authentic apothocary' featuring monochromatic text only labels, & traditional apothocary shapes. 90 item collection increased annual sales by 40%.

Relaunch Packaging
Relaunch Packaging
Packaging Prior To Relaunch
Packaging Prior To Relaunch
Name & Identity - Campus Candle
Name & Identity - Campus Candle

A brand created for the college / license market where traditional candles are not allowed in dorms.

Packaging
Packaging
Netto Natural Cleaning Line
Netto Natural Cleaning Line

Created for Changing Paradigms for Target pitch. Name, positioning, copy, graphics.

Copy & Positioning
Copy & Positioning
Olivia Brand
Olivia Brand

Created name, positioning, graphics for olive oil based cleaning & personal care line for Sur La Table, Seattle based retailer.

olivia logo
olivia logo
Olivia Gift Caddy
Olivia Gift Caddy
Candle Brand for Wal-Mart
Candle Brand for Wal-Mart

Created positioning and name for candle brand featuring an updated version of Americana based on the Shakers. For American Greetings / Wal-Mart.

Lave Retail Identity
Lave Retail Identity

Columbus beauty retailer, logo, packaging, retail graphics.