Positioning / Naming

BBW Aromatherapy Relaunch
BBW Aromatherapy Relaunch

2001 relaunch of Bath & Body Works Aromatherapy collection. Creative direction for change in positioning from 'new age', to 'authentic apothocary' featuring monochromatic text only labels, & traditional apothocary shapes. 90 item collection increased annual sales by 40%.

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Relaunch Packaging
Relaunch Packaging
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Packaging Prior To Relaunch
Packaging Prior To Relaunch
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Name & Identity - Campus Candle
Name & Identity - Campus Candle

A brand created for the college / license market where traditional candles are not allowed in dorms.

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Packaging
Packaging
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Netto Natural Cleaning Line
Netto Natural Cleaning Line

Created for Changing Paradigms for Target pitch. Name, positioning, copy, graphics.

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Copy & Positioning
Copy & Positioning
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Olivia Brand
Olivia Brand

Created name, positioning, graphics for olive oil based cleaning & personal care line for Sur La Table, Seattle based retailer.

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olivia logo
olivia logo
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Olivia Gift Caddy
Olivia Gift Caddy
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Candle Brand for Wal-Mart
Candle Brand for Wal-Mart

Created positioning and name for candle brand featuring an updated version of Americana based on the Shakers. For American Greetings / Wal-Mart.

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Lave Retail Identity
Lave Retail Identity

Columbus beauty retailer, logo, packaging, retail graphics.

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