10 years after introduction this package continues to represent Miracle-Gro as the premium plant food in the category.
Sculptural ergonomic shapes and integrated graphics were explored to express premium brand positioning, and to better appeal to the female customer.
Natural 'leaf' textures were incorporated to give voice to the brand.
The product that transformed the air freshener category. Estimated $2+ billion in sales to date for L Brands.
The original product had significant drawbacks which were addressed in this redesign.
Which is the basis for today's 50+ sku best selling assortment.
Designed for Rexham-Sofab, a major pump supplier to Estee Lauder this elegant cosmetic pump, has become the premium standard for personal care products.
Prior to this design, lotion pump actuators were flat.
Today this design can be found on most premium personal care products. Estimated $5+ billion in sales for Rexham PLC.
The first 'stand up' toothpaste tube in the US market. Required custom flip cap with extended nozzle. Made room on sinks and in medicine chests everywhere.
Launch of L Brands White Barn Candle Co. required signature glass shape to compete with Yankee Candle jar. Two versions were designed, both based on country vernacular shapes.
Switch to polyester material required elimination of through hole handles on larger bottle sizes requiring design of indented grip feature that integrated with hourglass equity shape.
Precision was the first toothbrush to incorporate angled and varied length bristles. The ergonomically designed handle was created by Frog Design.
'Blow back' from built up gasses was occurring when induction seal was pierced. A cap modification and new directions created a 'safe opening'.