Miracle-Gro Quickstart Rebranding
10 years after introduction this package continues to represent Miracle-Gro as the premium plant food in the category.
Sculptural ergonomic shapes and integrated graphics were explored to express premium brand positioning, and to better appeal to the female customer.
The product that transformed the air freshener category. Estimated $2+ billion in sales to date for L Brands.
BBW Wallflower sketch
The original product had significant drawbacks which were addressed in this redesign.
Ergonomic Lotion Pump
Designed for Rexham-Sofab, a major pump supplier to Estee Lauder this elegant cosmetic pump, has become the premium standard for personal care products.
Today this design can be found on most premium personal care products. Estimated $5+ billion in sales for Rexham PLC.
Stand Up Toothpaste Tube
The first 'stand up' toothpaste tube in the US market. Required custom flip cap with extended nozzle. Made room on sinks and in medicine chests everywhere.
Candle Glass Design For White Barn
Launch of L Brands White Barn Candle Co. required signature glass shape to compete with Yankee Candle jar. Two versions were designed, both based on country vernacular shapes.
Palmolive Grip Waist Bottle
Switch to polyester material required elimination of through hole handles on larger bottle sizes requiring design of indented grip feature that integrated with hourglass equity shape.
Precision & Plus Brush Designs
Precision was the first toothbrush to incorporate angled and varied length bristles. The ergonomically designed handle was created by Frog Design.