Miracle-Gro Quickstart Rebranding
Miracle-Gro Quickstart Rebranding

10 years after introduction this package continues to represent Miracle-Gro as the premium plant food in the category.

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Before rebranding.

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Sculptural ergonomic shapes and integrated graphics were explored to express premium brand positioning, and to better appeal to the female customer.

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Natural 'leaf' textures were incorporated to give voice to the brand.

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Wallflower Redesign
Wallflower Redesign

The product that transformed the air freshener category. Estimated $2+ billion in sales to date for L Brands.

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BBW Wallflower sketch
BBW Wallflower sketch

The original product had significant drawbacks which were addressed in this redesign.

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Which is the basis for today's 50+ sku best selling assortment.

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Ergonomic Lotion Pump
Ergonomic Lotion Pump

Designed for Rexham-Sofab, a major pump supplier to Estee Lauder this elegant cosmetic pump, has become the premium standard for personal care products.

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Prior to this design, lotion pump actuators were flat.

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Today this design can be found on most premium personal care products. Estimated $5+ billion in sales for Rexham PLC.

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Stand Up Toothpaste Tube
Stand Up Toothpaste Tube

The first 'stand up' toothpaste tube in the US market. Required custom flip cap with extended nozzle. Made room on sinks and in medicine chests everywhere.

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Candle Glass Design For White Barn
Candle Glass Design For White Barn

Launch of L Brands White Barn Candle Co. required signature glass shape to compete with Yankee Candle jar. Two versions were designed, both based on country vernacular shapes.

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Palmolive Grip Waist Bottle
Palmolive Grip Waist Bottle

Switch to polyester material required elimination of through hole handles on larger bottle sizes requiring design of indented grip feature that integrated with hourglass equity shape.

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Precision & Plus Brush Designs
Precision & Plus Brush Designs

Precision was the first toothbrush to incorporate angled and varied length bristles. The ergonomically designed handle was created by Frog Design.

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Relaunch of Murphy's Oil Soap
Relaunch of Murphy's Oil Soap
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Ortho Packaging - Fix Safety Issue
Ortho Packaging - Fix Safety Issue

'Blow back' from built up gasses was occurring when induction seal was pierced. A cap modification and new directions created a 'safe opening'.

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IndustrialDesign