Fashion / Lifestyle
An innovation that transformed a popular product. Girls had discovered pre - wrap for their hair. We figured out how to decorate it - blowing open a hair fashion category in the process.
From phrase bracelets to spike bracelets, and silicone slap bands, they quickly became best sellers in the $6 billion tween category.
Colored elastic 'rubber-band' with enamel charm could be worn on the wrist or used to tie hair back. Major business driver for Justice jewelry sales 2006 - 2008.
These rhinestone encrusted rubber bands featured Justice brand elements and like the hairband charms, could be worn in the hair or on the wrist.
These molded silicone banded watches featured a clear rhinestone decorated case with led illumination.
Created as part of the Brite Scentz line, these scented wax candles were battery powered and safe for children. Customer - Limited Too
Extending the Brite Scentz line, these scented oil plug-in's featured illuminated brand artwork and kid friendly scents such as bubble gum & cotton candy. Customer -Limited Too
Done under private label for Toys R Us tween sub brand 'Totally Me!', this innovative item featured fun dry erase memo board shapes and custom magnets.
Like paper dolls, these removable wall decals offered original seasonal artwork with a range of options for holiday decorating.
These fun fashion sandals featured bright prints, LED lights, and oh yes - toes. Justice Stores and Independent retailers.