Adam Sherman

bio

An experienced Creative Director / Design Director, with over 20 years experience building market-successful consumer products and brands.  A strong conceptual thinker, outstanding visual and strategically focused designer with hands-on leadership abilities, Adam has created category altering consumer products in CPG, beauty, home fragrance, fashion, and sporting goods that have earned his clients, employers, and customers 100’s of millions of dollars in an ever changing retail landscape.

 

An expert in packaging, product design, and retail communication, Adam has taught packaging and art direction at The Columbus College of Art and Design (CCAD).

 

Adam received his bachelors of Science at the University of the Arts in Industrial Design, and has pursued graduate studies in business, architecture, and interior design at Fordham, Columbia, and Parsons School of Design.

Professional Qualifications:

 

  • Inspire, motivate, and lead creative teams in concept development of products, brands, packaging, graphics, & copy across platforms from concept through production.

 

  • Partner with merchandising & marketing partners to develop creative strategies that build brands and align creative output with business goals.

 

  • Direct visual design & voice across communication channels including websites, mobile devices, packaging, & merchandising.

 

  • Extensive design and layout experience using Adobe Creative Suite – Illustrator, In Design, and Photoshop.

 

  • Copywriting for brand positioning, packaging, and marketing campaigns.

 

  • Casting and directing photo shoots, and conducting press checks for print production.

 

  • Manage outside creative agencies, contractors, & manufacturers. Keeping them focused on objectives and deliverables.